A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed ...
For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...
47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.
Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...
The secret is out! Social media advertising is a highly effective digital media partner for top-performing brands across the globe. ...
Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021.
While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Native Advertising Native advertising allows brands to put themselves in front of their desired audiences while fitting in with the ...