Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
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Two years before the iPhone and five years before any of us had a tablet, Shop.org coined the term Cyber Monday to describe the Monday after Thanksgiving as the online side of the Black Friday retail shopping surge. A 2005 press release explained that consumers were expected to head online in droves on Cyber Monday during work hours (where many had stable Internet connections) to take advantage of sales and holiday specials. That year, consumers spent north of $484 million in e-commerce on Cyber Monday.
Sabbaticals are Centro’s adult version of those holiday breaks! On top of our generous paid time off benefits, every Centron is eligible for three consecutive (and paid!) weeks off during their 5th, 9th, 13th and 17th year of service. A sabbatical is a celebration of our peeps’ commitment to Centro and a way of showing our gratitude for dedication to this organization.
The effect of real-time bidding (RTB) on publishers has been well documented. Such insights have often focused on the challenges RTB poses for publishers, including how it negatively impacts their direct advertising revenue and relationships.
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Centro to Integrate RTB Technology into its Programmatic Guaranteed Software to Deliver a Unified Media Platform for Guaranteed and Biddable ...
Centro announced the acquisition of SiteScout, a leading self-serve, RTB platform based in Toronto, Canada. I started the company 12 years ago with the goal of automating site-direct media buys, and streamlining the tedious and manual processes that plague both agencies and ad sellers. For Centro to realize its vision – which is to address the entire spectrum of digital – we knew that adding RTB capabilities was necessary. After a thorough evaluation of players in the market, our choice was clear. I’m thrilled to welcome SiteScout to the Centro family.
Brand managers, it’s 10 PM. Do you know where your ads are running? For many, the answer isn’t pretty. Last week, Digiday posted an article highlighting just how sloppy some of the biggest online ad networks and exchanges have become. The article points to large brands such as Nissan, Sherwin-Williams, Wolverine Shoes and Polaris finding their digital ads running alongside some of the most horrific content imaginable.
