Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore how AI is reshaping advertising teams, from task automation to evolving roles and job security perceptions.
Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. DALLAS, TX – September 16, 2013 – Centro ...
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Would you rather leave home without your wallet or your phone? A global study discovered that a resounding 3 out of 4 of people would take their phone over their wallet. This makes sense – the idea of reaching into your pocket for one device to manage most aspects of your day makes it hard to consider leaving it behind. Whether it is consuming content, calling and texting, sending emails, playing games or watching videos, smartphones have become the singular touch point to manage life at virtually any place and/or time. It seems like smartphones are doing everything, except filling the shoes of the one thing that people would hypothetically leave behind – a wallet.
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We live in a digital world. We communicate using digital technology, our ads are placed live with the click of a digital button and user data and interaction is monitored, aggregated and housed digitally. Yet when the clock strikes 5:00 pm, the digital media industry lets out a collective groan. Why don’t we have more time? In an industry that expects instantaneous results, how do we make the most of the time we have? Below are a few tips to keep you ahead of the game.
Falling web ad prices sounds like good thing for advertisers, but the secret tax you may be paying is fewer actual impressions. We all know that CPC advertising can be exploited by bots, making it look like ads are getting click traffic when they’re actually not. CPM seemed to be the smarter way to pay: by impression, and not by click.
The corporate world is still coming to terms with the terms “employee engagement” vs. “employee satisfaction.” Employees can be satisfied with their job, but that job may consist of them getting there at 9 AM and leaving at 5 PM on the dot. Employee engagement brings another element into the mix, and that is EMOTION.
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