Blog Archives - Page 165 of 192 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.

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Blog Posts

Riegsecker's Centro takes on 'stupidly run industry'

Read the Entire Story on Crain's Chicago Business 

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Big Data – It’s Not the Size that Counts, It’s How You Use it

Over the past few years, there has been a literal and figurative explosion in the amount of data available to analyze business activities. Companies that can rapidly process publicly available (or licensable) data and turn it into actionable information have been able to develop real competitive advantages. From a systems perspective, the playing field (with regards to how fast you can do both of those items) is leveling pretty quickly. So where will new sources of competitive advantage come from?

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This Best Place To Work Has An Office That Backs Up Its Ranking

Read the Entire Story on Chicago Grid

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Centrons Outside of Centro

We turned the spotlight inward – on some of the individual Centrons that make the company such a fantastic place to work! Continue on to learn more about Brittney Posey and Rachel Carlson, Account Managers at Centro's headquarters in Chicago.

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Seeing Is Believing - Hands-On With New Centro Planner Software

Read the Entire Story on MediaPost

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How Digital Publishers Can Impress Media Buyers

Read the Entire Story on MediaPost

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Man of the Month July 2013: Shawn Riegsecker

Read the Entire Story on TCW

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Can Shops Get a Premium, Mid-Tail Experience?

Read the Entire Story on Digiday

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Acquiring “A” Players – It’s All About the Experience

Centro considers our employees to be our number one asset. Finding the right candidates is extremely important, which is why we have such a rigorous selection process in place. This is to ensure we find “A” players – candidates who are virtually a perfect match on both a professional and personal level to what we are looking for.

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