Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...
To distill the topic of ad blocking, below is a primer on the subject and how it may affect advertisers, ...
Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage ...
According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...
"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a ...
"There is another, inexorable force transforming ad tech: cost-of-sales." Read more from Centro's Kelly Wenzel on MediaPost.
The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Monthly Educational Presentations Provide Background on Emerging Digital Media Trends; Centro Delivers Advice and Expertise for People Who Work in ...
