Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Digital Innovations Awesome List: Mobile, Programmatic, and Artificial Intelligence

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why an Authentic Purpose Is the Best Differentiator

"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your ...

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Students At Canadian College Learn The Ins And Outs of Programmatic With Centro

"Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro's DSP (demand-side platform) to drive new students ...

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Have your cake and eat it too: adopting a brand safety approach that doesn’t cost you scale.

The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...

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Centro's Shawn Riegsecker on Business Rockstars

VIDEO: Centro CEO Shawn Riegsecker is a guest on the April 18 episode of Business Rockstars, discussing entrepreneurship in Chicago ...

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Centro DSP Spotlight: Targeting Options for Your Campaign – Language, Apps, Content

There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged ...

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Digital Innovations Awesome List: Ad Blocking, Algorithms, and More

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Crain’s Chicago Names Centro as One of the Best Places to Work in 2016

City-Wide Survey of Chicago Professionals Gives Centro Accolades for Workplace Culture; Generous Employee Benefits Help Propel Centro to Consistent Growth ...

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Political Digital Digest: The Safety Issue

  It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, ...

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