Loyalty strategies can feel safer and easier to justify, but growth depends on reaching new customers, not just retaining existing ones.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Loyalty strategies can feel safer and easier to justify, but growth depends on reaching new customers, not just retaining existing ones.
“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...
We are a few days away from the International Consumer Electronics Show (CES) and our plans are shaping up nicely. This ...
Self-Improvement, Integrity, Humility, and Idealism. These four principles form the foundation of our manifesto, the touchstone for who we are ...
The campaign trail: it’s where so much of the election magic happens. But, the road to victory is no longer ...
"The ad tech of the future must allow for every aspect of digital advertising to be conducted in one place. ...
Nearly half (44%) of employees in the digital media and advertising industry are ready to leave their jobs within the ...
"When you’re talking with Shawn Riegsecker, he makes you feel as though he has nothing else going on in his ...
The season of giving is upon us again and what better way to bring in good tidings and cheer than ...
A new survey from Chicago-based Centro, a media management software company, found 44 percent of employees in the digital media ...