Loyalty strategies can feel safer and easier to justify, but growth depends on reaching new customers, not just retaining existing ones.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Loyalty strategies can feel safer and easier to justify, but growth depends on reaching new customers, not just retaining existing ones.
Response to our 3Ton30 webinars have been tremendous and as we continue our quest to educate and service our customers ...
"Solid benefits include a new unlimited vacation policy; matching 401(k) contributions; an employee stock option plan; medical, dental and free ...
The use of HTML5 to code and create dynamic ads (over Flash) is gaining popularity. While Flash is used for ...
The programmatic world provides nearly unlimited access to inventory of all types, but how do you select the best-quality inventory ...
"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We ...
"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...
Since its days based in a server room, Centro has had offices in River North. But when the company outgrew its space ...
From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad ...
La facilidad de uso de DSP es la razón principal por la que los clientes están seleccionando nuestra plataforma para ...