Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...
Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...
From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...
South by Southwest Interactive Recap For publishers trying to understand the frenzied and changing digital media landscape, take a look ...
Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...
Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...
Small Business Leaders Move Towards Mobile A recent eMarketer survey found that many small businesses haven’t invested in a mobile ...
After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...
Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...
This week’s madness has begun! No, we’re not referring to March Madness, though Centrons are keeping a close eye on ...