Resource Center

In-Housing

Raashee Gupta Erry
Mar 29 2022

Are You Ready to Take Programmatic In-House?

Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more
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In-Housing Resources

DIAL: Digital Innovations Awesome List (August)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Gain Instant, Actionable Insight About Your Client’s Business and Your Own

Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...

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Dreaming of a Beacon-Focused Christmas

“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for ...

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Optimizing to Viewability: Fact and Fiction

Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...

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Taking Programmatic In-House? What to Consider First

"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core ...

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Centro DSP Spotlight: Engaging Spanish Speakers and Hispanic Audiences

It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...

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Digital Innovations Awesome List: Amazon, Pinterest, and YouTube Improvements

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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WSI goes with Centro DSP for Programmatic

Digital marketing consulting network WSI has adopted Centro as its global programmatic provider across all major digital media channels. Read ...

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Why Publishers Should Act Like Agencies

For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Read ...

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