Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week’s Digest of Top Digital Marketing Content 

A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.

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4 Things Advertisers Should Know About Retail Media Networks

Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.

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Roundtable: Building Basis

Two of Basis Technologies’ Directors of Product Management share the big digital advertising problems their teams work to solve each day.

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3 Ways to Make the Most of Your Marketing Spend During Economic Upheaval

How can advertisers make the most of their budgets and even discover an opportunity or two amidst economic uncertainty? Here are three tips.

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The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. Check out these four takeaways from Programmatic I/O 2022 to help you prepare for what's ahead.

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Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week’s Digest of Top Digital Marketing Content 

How to get Gen Z's attention, the impact of TikTok's dominance, and more feature in this week's list of top digital marketing content.

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Media Complexity in the Marketing Landscape

Learn about the factors causing media complexity, and the solutions that are poised to usher in a better future for everyone working in the marketing space. 

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.

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Scout: Urgency Around Data Privacy, Apple’s TV Ad Play, and More in This Week’s Digest of Top Digital Marketing Content 

2023 marketing trends, Netflix's new measurement deals, and more feature in this week's digest of top digital marketing content.

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