Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Scout: The Clash of Political and Holiday Ad Spend, Top Alternative ID Solutions, and More in This Week’s Digest of Top Digital Marketing Content 

Political and holiday ad spend, alternative ID solutions, and more feature in this week's list of top digital marketing content.

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Stream On: A Media Buyer’s Guide to Advanced TV Advertising

Join this webinar to hear Beachfront’s Katie Long and our own Britni Gallello discuss how advertisers can succeed in advanced TV.

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Digital Media Insights in Political Marketing—2022 Elections Edition

Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...

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Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week’s Digest of Top Digital Marketing Content 

An early start to the holiday shopping (and marketing!) season, tips on advertising during an economic downturn, and more in this week's list of top digital marketing content.

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How Financial Services Advertisers Can Reach Gen Z and Millennials

We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.

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3 Things Consumer Packaged Goods Advertisers Should Know

The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know.

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What is Automated Billing?

Learn about automated billing, a resource that streamlines financial reconciliations and facilitates transparency and trust.

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Innovations in Search and Social [September 2022]

New offerings from Google, Meta, and Microsoft, and more feature in this month's list of search and social news, trends, and resources.

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Scout: TikTok the Search Engine, Patagonia’s Anti-Greenwashing Play, and More in This Week’s Digest of Top Digital Marketing Content 

New research on consumer data concerns and more feature in this week's list of top digital marketing content.

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