Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Scout: Third-Party Data Procrastination, Increasing CTV Fragmentation, and More in This Week’s Digest of Top Digital Marketing Content

News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.

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How Custom Dashboards Can Improve Your KPIs and ROI

We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.

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Scout: Media Inflation, Data Privacy Developments, and More in This Week’s Digest of Top Digital Marketing Content 

News from Apple, the American Data Protection and Privacy Act, and more feature in this week's list of top digital marketing content.

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Programmatic Advertising 101: What is Advertising Automation?

What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.

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Telecommunications Company Connects with Bilingual Hispanic Customers, Boosts Awareness and App Installs

A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.

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What is Connected TV Advertising?

Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.

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Scout: Google's Cookie Delay, the Fight for NFL Sunday Ticket, and More in This Week’s Digest of Top Digital Marketing Content 

Data clean rooms, midterm madness, making sense of the economy, and more feature in this week's list of top digital marketing content.

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Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.

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Impact of the 2022 Midterm Elections on the US Advertising Landscape

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

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