Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Is Tech Innovation Transforming the Agency Industry for the Better?

"The ad tech of the future must allow for every aspect of digital advertising to be conducted in one place. ...

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Despite Strong Job Satisfaction, Nearly Half of Digital Media Employees Are Ready to Switch Jobs Within a Year

Nearly half (44%) of employees in the digital media and advertising industry are ready to leave their jobs within the ...

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Want To Love Your Job? Have Friends At Work And Tell Them The Truth

"When you’re talking with Shawn Riegsecker, he makes you feel as though he has nothing else going on in his ...

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Digital Innovations Awesome List (DIAL)

The season of giving is upon us again and what better way to bring in good tidings and cheer than ...

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Your Best Digital Workers Are Probably Job Hunting

A new survey from Chicago-based Centro, a media management software company, found 44 percent of employees in the digital media ...

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Nearly Half of Digital Media Employees are Ready to Switch Jobs Within a Year

Centro Survey Focuses on Job Satisfaction and Workplace Challenges in Digital Media and Advertising; Advertising Technology is Only ‘Somewhat Helpful’ ...

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DigitasLBI Vice President Alexa Sanchez Joins Centro to Lead Regional Media Service Team

Centro’s Technology Helps Agencies Automate Media Buying on All Digital Channels New York – December 7, 2015 – Centro (centro.net), ...

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Want to determine the fate of our industry? Focus on the people

Advertising has always been – and will continue to be – a service industry, a people business. It’s one that ...

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Want to Determine the Fate of Our Industry? Focus on Our People

Richard Branson once said, “Train people well enough so they can leave, but treat them well enough so they don’t ...

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