As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

Nearly half (44%) of employees in the digital media and advertising industry are ready to leave their jobs within the next year or less, according to new research from digital advertising software firm Centro, which recently published a workplace satisfaction survey.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...