Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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"The ad tech of the future must allow for every aspect of digital advertising to be conducted in one place. Instead of spending countless hours working on manual spreadsheets or switching between systems, your employees can focus on the tasks that matter."
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.