Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
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"The ad tech of the future must allow for every aspect of digital advertising to be conducted in one place. Instead of spending countless hours working on manual spreadsheets or switching between systems, your employees can focus on the tasks that matter."
Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.