Digital Advertising Resources & Thought Leadership | Basis

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Dealing with Diversity

In this episode, DEI executive and educator Veronica Appleton shares her perspective on addressing DEI in the greater advertising and marketing landscape. 

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What is Digital Audio Advertising?

What is Digital Audio Advertising? Digital audio advertising has ballooned over the past few years as technology has advanced the ...

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Native Advertising at Basis Technologies

Native Advertising Whether you’re new to digital advertising or a seasoned veteran, you’ve most likely heard clients and brands ask ...

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Types of Advanced TV

Anyone trying to navigate the Advanced TV space has felt the confusion—is there a difference between over-the-top (OTT) and Connected ...

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8 Hidden Costs of Repetitive Manual Reporting

We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.

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Video Evolved: The Omnichannel Opportunity

Forrester Research's Jim Nail shares his insights on how agencies and brands can prepare for the omnichannel opportunity, and how it will change the media planning and buying process.

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Ask the Expert: What’s Happening with Brand Safety on News Sites?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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Connected TV Advertising: What Are You Watching?

What are you going to watch? Yes, you! One of the most daunting decisions we make today is what to ...

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DIAL: Digital Innovations Awesome List (August 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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