Ever since Google announced it would be disabling third-party cookies in its Chrome browser, the advertising world has been waiting anxiously to see what technology will take their place as the go-to digital identity solution. Is Google FLoC the replacement for third-party cookies marketers and advertisers have been searching for?
Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.
How prepared are you for a privacy-first future? Get recommendations for how you can create a healthy media operation, how to prepare for a future with different identifiers, and specific action plans for your programmatic, search and social campaigns.
Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.
Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.
We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.
Explore how Basis Technologies' automated digital media management platform empowered CBDeebly to meet and exceed CPA, AOV, and ROI goals.
From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Download this infographic to learn more!
Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.
