Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Advertise Ethically with Basis

Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution. 

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Want a Successful, Fulfilled Team? Lead With Humility

These five humility-focused practices are sure to benefit leaders of all kinds.

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Cryptocurrency, NFTs, and Blockchain Advertising in 2022

When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.

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What's the Role of Positivity in the Workplace?

To reflect on one of Basis' guiding principles, Choose Positivity, we asked people across the company for their perspectives on positivity at work.

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How to Thrive as a Programmatic Consultant

Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.

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4 Quick Tips for Marketing Success in 2022

From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022. 

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Frictionless Future: 2022 Trends Report

Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.

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Cannabis Marketing in the Roaring 2020's

Read this guide to learn how marketers can navigate the challenges of cannabis marketing in the U.S., in order to take full advantage of its many opportunities. 

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2021 Roundup: Everything We Published About the Future of Identity in Advertising

Are you looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and beyond? Start by reviewing the articles below—a comprehensive listing of Basis Technologies’ content focused on identity resolution in 2021. 

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