Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

#CentroInAction : Social Performance Coming in Hot

As digital experts, we know that the best recipe for building brand awareness is to turn the heat up on ...

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Working at Centro: A Day in the Life

With the end of July marking the halfway point of summer, what better time to bring you a new edition ...

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A smart omnichannel strategy includes countless screens, many journeys, and one digital partner

When it comes to the digital experience, customer expectations have skyrocketed. We now have more access to screens than ever ...

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Generation X: Stuck in the Middle

Generation X is an audience segment not to be ignored. With financially dependent children and aging parents, they are a ...

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Millennials: The Generation to Look Out For

Millennials play a crucial role in the future of consumer spending. With 200B in direct purchasing power and an additional ...

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The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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Record Agency Pitches: Is It A Harbinger Of A New Model?

  With the record number of AOR media agency pitches taking place this year, one has to wonder if our ...

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Building a cross-channel strategy? 7 terms you’ll need to know.

Cross-channel: The experience you create for each individual customer as they journey through life and across devices. Multi-channel: The buying ...

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The always addressable customer is here, there, and everywhere. Are you?

As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...

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