Digital Advertising Resources & Thought Leadership | Basis

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

DIAL: Digital Innovations Awesome List (June 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
Will 2018 U.S. Mid-Term Ad Tech MVPs Deliver in 2020 Politics?

Opening day for Major League Baseball came early this year, and similarly the 2020 election cycle has kicked off earlier ...

Read More
What Is Portfolio Bidding? [An Infographic]

What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.

Read More
Why PPC Automation Technology is the Future of Paid Search

Advertisers are investing in the latest PPC management tools, and PPC automation technology is more popular than ever. Here’s why it’s an essential part of a MarTech stack.

Read More
Paid Search in the Age of Machine Learning

Lindsay Martin, our National Director of Paid Search, joins Google’s Jascha Goss to discuss how search is evolving from text.

Read More
Paid Family Leave: Good for Employees, Great for Companies

Leaders in the ad tech space are constantly searching for a win-win-win innovation—something that’s great for clients, employers, and employees ...

Read More
Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.

Read More
Under the Influence

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

Read More
Segmenting Data to Improve PPC ROI

We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.

Read More
chevron-down