There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...
There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...
Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed at ...
In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.
Our mission is to improve the lives of the people working in this industry. And when we first launched Basis—our ...
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.
Memorial Day has passed, schools are out for summer, and (in Chicago) we’re finally breaking free from the rain and ...
In the second of our two-part series on hybrid conversions, we delve into how you can try them, how to check them, and how to revise them.
After almost 10 years in the marketing and tech industries, I’m familiar with the struggles that digital marketers face day-to-day. ...
Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.