Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

DIAL: Digital Innovations Awesome List (July 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.

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Forrester Report: The Total Economic Impact of Basis

Forrester’s Jonathan Lipsitz examines how agencies using Basis are increasing their digital team efficiencies by 35%.

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Uncovering and Solving PPC Performance Issues [An Infographic]

This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.

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How to Maximize the Potential of Dynamic Search Ads

Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.

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How to Stretch Your Digital Media Dollars

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.

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Level Up Your LinkedIn Game

There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...

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How to Be an Invaluable Employee, as Told by Industry Thought Leaders

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed at ...

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