Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

How Agencies Can Overcome Millennial Turnover Trends

"No computer program can educate clients on new innovations, nor can it come up with original, refreshing creative that engages ...

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Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...

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Centro Expands On-Demand Service Relationships With Large Agencies

"Looking to service its agency clients more directly and efficiently, ad tech software provider Centro is rolling out what it’s ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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3 Ways to Drive Brand Awareness through Programmatic Ads

Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...

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The ‘Founder’ Generation Is Making A Name For Itself

"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. ...

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Revolutionizing Ad Tech Starts with People

"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. ...

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The 37 hottest pre-IPO ad tech startups of 2016

"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, ...

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Reach Your Audience in the Moments that Matter

Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, ...

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