See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.
Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.
For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it happens.
What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those questions, and more, here.
The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.
Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.
The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.
As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.
New digital marketing regulations and more feature in this week's digest of top digital marketing content.
We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.