Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.
The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.
As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.
New digital marketing regulations and more feature in this week's digest of top digital marketing content.
We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.
These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.
For those looking to start 2023 out on the right foot, this one's for you! Here, we share our top resolutions for digital marketers.
Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.
In the world of digital media, there are many different channels and tactics available to advertisers today. Each brings their ...
From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.