Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Big Tech updates, data privacy plans and more feature in this week's digest of top digital marketing content.
See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.
CPRA enforcement, ChatGPT's new API, and more feature in this week's digest of top digital marketing content.
Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.
Artificial intelligence updates and more feature in this week's digest of top digital marketing content.