Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match.
Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.
We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.
Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.
Holiday advertising recommendations, a new guide to retail media, and more feature in this week's digest of top digital advertising content.
Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.
A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.
Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.
We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.
Learn the latest broadcast radio stats and why savvy marketers are embracing it in their omnichannel media mix.
