Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.
More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction.
Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.
CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.
A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.
A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.
Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.
Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.
Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.