Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To win this holiday season, advertisers must understand how economic anxiety is changing consumer behavior.
Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.
Learn key strategies for marketers looking to earn straight A's on their back-to-school campaigns this year.
Hesitance around generative AI, cannabis consumer behavior, and more feature in this week's roundup of top digital marketing content.
The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.
Learn about our two-month-long series of events aimed at giving our people opportunities to care for all aspects of their health.
Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.
Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.
A Basis expert weighs in on what B2B advertisers can do to take advantage of new opportunities and adapt to this moment.
AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
