Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.
It's been a big year for connected TV advertising. Here, we round up all our CTV-related content to be a go-to resource for marketers.
With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!
The ANA's programmatic advertising audit and more feature in this week's digest of top digital marketing content.
Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.
To make the most of 2023, finserv marketers should focus on their targeting mechanisms and regulatory compliance. Read why.
In the face of rising costs, just how can restaurant and dining marketers deliver growth? Here are three places to start.
As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.
An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.