From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
New research on consumer data concerns and more feature in this week's list of top digital marketing content.
Our VP of Media Innovations and Technology, Noor Naseer, explores how marketers can approach economic instability and uncertainty.
Hungry for knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.
How should marketers approach economic uncertainty? Here, we explore five ads that do inflation messaging right (and why they work!)
The IAB’s State of Data Report, commerce media, and more feature in this week's digest of top digital marketing content.
From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.
An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.
Learn about four of the most common programmatic advertising mistakes—and how digital marketers can avoid them.
The audio boom, news from Netflix, and more feature in this week's digest of top digital marketing content.