Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
What can we learn from rock band Weezer about successful media planning and performance? Ooh wee ooh, it looks just like media strategy!
How can marketers harness the power of TikTok in their campaigns? Here, we break down 3 things to know about advertising on the platform.
Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.
Ad spend insights, search engine marketing strategies, and more feature in this week's digest of top digital marketing content.
Three of our top search marketing experts share what paid search advertisers should know about the future of the space.
Facebook's AI feature, Google's ad transparency, Lemon8, and more feature in this month's list of search and social news.
Digital out-of-home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find out what it is and why it's important.
Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.
What should advertisers know about the uses of podcast advertising for reaching consumers? Read this to find out.