This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.
If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
Need some help with your PPC strategy? Don’t worry: here's a free, easy framework and checklist to ensure your campaigns are effective.
With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.
Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.
Learn how an August 2022 interpretive ruling from the CFPB impacts digital advertisers, and how marketers can ensure they comply.
A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.
Want to make the most of the podcast advertising opportunity? Here, we break down what marketers need to know.