Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.
A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.
Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.
We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.
Learn the latest broadcast radio stats and why savvy marketers are embracing it in their omnichannel media mix.
Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.
As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.
TV upfront budgets, a new lawsuit against Google, and more feature in this week's list of top digital marketing content.
With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when advertising on the platform.