Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.
Mixed-funnel media strategies, leveraging historical performance, and marketing to HCPs will be key to campaign success in 2024.
Consumer shopping behaviors will lead retail and e-commerce marketers to prioritize RMNs, AI, and shoppable video in 2024.
As dining habits evolve, restaurant and food service marketers should emphasize value, convenience, and experience.
Finserv marketers who navigate economic, consumer, and industry trends can stack up campaign success in 2024.
CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.
First-party data, automation, and artificial intelligence will be top of mind for future-forward auto marketers in 2024.
Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.
Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.