From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
The Makegood recently wrote a very candid article describing how agencies are unfortunately positioned as “yes, men” to their clients. Agencies today are becoming victims of the ever-changing landscape, which is causing them to be more reactive vs. strategic and proactive.
Expectations are high and marketers are pressured to prove the value of their campaigns. According to eMarketer, marketers are relying on different metrics, such as CTR, brand lift, GRP, view-throughs, etc., which are leveraged in various ways. So, how should success be measured?
According to eMarketer, digital marketers worldwide are investing a greater portion of their total marketing budget online this year. In fact, a recent SoDA study found that one-third of respondents expect to invest 60 percent or more of their ad budget digitally, while 25 percent plan to significantly increase their digital owned and earned media spend.
Read the Entire Story on AdExchanger
AdExchanger.com - Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis.
This video for Corning, a specialty glass and ceramics company, really got me thinking about the different ways a brand can reach their consumer. I couldn’t help but be amazed at all the different types of display screens and it seems we are not far off from this futuristic technology being brought to market.
In a recent agency confession interview, an agency CMO offers extremely candid feedback in regards to the challenges agencies face today. Looking beyond the so-called Mad Men drama, it is apparent that agencies are feeling more pressure than ever.
Last week, HFS published an article entitled “Why today’s outsourcing industry is a sham.” This informative POV tackles some of the perceptions made about outsourcing as a term and outsourcing as an industry.
At Borrell Associates’ Local Online Advertising Conference, our very own Shawn Riegsecker, participated in a panel discussion focused on where local online is headed by 2016.