Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Great read by Mike Shields: Making the Wrong Impression - How sites with dubious content are attracting ads from blue-chip brands
Obviously, great writing like this has many low quality players scared based on the comments received. Mike Shields is shedding light on things a lot of companies, many of the brand name ad tech companies, don’t want people to know. But, that’s why journalism exists. And that’s why high-quality, journalistic-based media companies deserve better than how the current SSP/DSP market is treating them.
An unfortunate or fortunate side-effect of a digital media job is the frequency in which a conversation leans toward Steven Spielberg’s box office hit, Minority Report. Whether it’s discussing retinal scans, interactive monitors, or dynamic personalization of advertising, the movie has everything, including a side order of Tom Cruise crazy.
The whole is greater than the sum of its parts. According to a recent study, marketers, agencies, and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. By shifting to a more holistic approach along with more inter-departmental integration, marketers can benefit from stronger branding experiences.
By 2017, there will be no printed metro newspapers, no local network TV stations, and few printed magazines. Weekly newspapers and video will be thriving. Tablets will be common and cheap. WiFi and WiMax will be everywhere. What do these and other predictions mean for the newspaper industry?
Publishers are currently facing challenges with the current ad exchange ecosystem, primarily due to data leakage. We recently shared our thoughts on how to alleviate this uncertainty by protecting publisher audience data, which can sometimes be bought and sold by exchanges without publisher consent.
Read the Entire Story on World Business Chicago
The demand for internet radio is growing, which means so are the opportunities for brands. This week, TargetSpot released new information highlighting the penetration of internet radio; it’s currently reaching 42% of adult U.S. broadband households. That’s up 8% from 2011. What is even more encouraging is that engagement is incredibly high as well – 80% of users are listening for one to three hours per day.