Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.
Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...
As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...
"One of the hottest jobs in NYC right now is a digital media, or ad, buyer. According to Kelly Wenzel, ...
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...
"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...
Centro takes great pride in our workplace culture, and it shows with the national and local awards we’ve received around ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...
"According to another millennial employee: I’ve never felt so connected or part of something before (not just a cog in ...
