Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Snapchat's Thrown Digital Advertising Against the Wall: Will it Stick?

"By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad ...

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Today’s Digital Media Operations Aren’t Operating. Optimize Yours with Centro Platform.

You’re at the eye doctor for a check-up, and, as the technician adjusts the refractor and clicks between lenses, you’re ...

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#CentroLife: From Centern to Full-Time

Centro kicked off its internship program last summer in Chicago with 15 interns – or Centerns, as they’re called. This ...

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Demand Side Platforms: Not Just For Remarketing

Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...

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Digital Media Planning - Simplified. Only With Centro Platform.

The vast amount of manual work required to plan digital media campaigns today, even in the programmatic space, is almost ...

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Annual Campaign US Survey Reveals Low Morale in Ad Industry

Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and ...

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Get Control of the Digital Media Operations Chaos

Ever been house hunting and walked through a professionally staged home? You’d know one if you saw it. Every element ...

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Optimizing to Viewability: Fact and Fiction

Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...

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Digital Media Operations—Organized. Only with Centro Platform.

The digital media landscape is ever-evolving. New vendors, unique executions, and changing client goals makes it difficult for agencies to ...

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