Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

#CentroInAction: A Digital Shot of Adrenaline For a National Healthcare Network

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...

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#CentroInAction: Social Campaign Sparks Retail Bonanza

When a Fortune 500 retailer needed to build a social campaign for a major sales event, it turned to Centro ...

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#CentroInAction: College Taps Centro to Boost Recruiting the Digital Way

When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...

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DIAL: Digital Innovations Awesome List (April)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro DSP Spotlight: Out of The Video Stream and Into the Outstream

Think about video ads. What comes to mind? Probably YouTube videos. But video ads can be found anywhere on the ...

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Centro DSP Spotlight: Primary Conversions

In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to ...

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#CentroInAction: The Right Chemistry for Content Strategy at a Global Brand

Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among ...

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Redefining Programmatic - Shawn Riegsecker, Centro

Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.

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How Centro Ensures That Advertising is Served with Brand-Safe Content

There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since ...

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