Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.
Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.
Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today. This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.
We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.
With more of the U.S. population now tuning in to digital audio, we explore how advertisers can tap into the medium's popularity.
Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.
From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.
Programmatic Advertising Takes The Lead Data is every marketer's best friend. There was a time, not long ago, when "advertising" ...
In this eBook we look at the six steps to machine learning PPC optimization in the modern marketing landscape, using our own calculation stages as a model.
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...