The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.
Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.
What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.
What can we learn from rock band Weezer about successful media planning and performance? Ooh wee ooh, it looks just like media strategy!
How can marketers harness the power of TikTok in their campaigns? Here, we break down 3 things to know about advertising on the platform.
Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.
Ad spend insights, search engine marketing strategies, and more feature in this week's digest of top digital marketing content.