The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Learn the latest broadcast radio stats and why savvy marketers are embracing it in their omnichannel media mix.
Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.
As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.
TV upfront budgets, a new lawsuit against Google, and more feature in this week's list of top digital marketing content.
With TikTok forecasted to overtake Youtube in daily screen time, let's take a look at some dos and don'ts to consider when advertising on the platform.
Cultural representation, the future of identity, and more feature in this week's digest of top digital marketing content.
The death of third-party cookies has advertisers scrambling to figure out what the future of identity will look like.
News from Apple and Amazon Prime, a little something from TSwift, and more feature in this week's digest of top digital marketing content.
Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.