The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.
Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.
TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.
Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Big Tech updates, data privacy plans and more feature in this week's digest of top digital marketing content.
See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.