Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
What’s one thing that’s certain in life? Paying taxes. However, the way we pay our taxes is changing – and ...
Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...
Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...
After what seems like ages, the warm spring weather has finally arrived. The birds are chirping, the bees are buzzing ...
Recently, a small private college decided that its current digital media strategy wasn't making the grade. The school was looking for a new digital partner with a fresh perspective — one who could offer a wider variety of digital execution choices that would improve overall business.
For the fifth consecutive year, we’ve made the Crain’s Best Places to Work in Chicago List. After four years at ...
Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...
Small Business Leaders Move Towards Mobile A recent eMarketer survey found that many small businesses haven’t invested in a mobile ...
April’s Digital Extension Partner of the Month is none other than The Washington Times. In Q1 alone, The Washington Times ...
