Blog Archives - Page 128 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

Generation Z: Planning for the Future

In part one, we recently touched on how Generation Z is emerging as the new moneymaker generation for marketers – ...

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Working at Centro: A Day in the Life

Hey there, folks! Culture month is in full-swing and today, we bring you a fresh edition of Working at Centro: ...

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The True Meaning of Raving Fan Service

Here at Centro, the phrase “raving fan service” is used on a daily basis. Of course, we all strive to ...

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Working at Centro: A Day in the Life

Welcome back, friends! We’re giving you another peek into the different jobs at Centro with the newest addition of Working ...

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Getting Caught in the Ad Viewability Crossfire

Viewability is the future online currency that digital media will be sold and purchased against, and we have only months ...

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#CentronShorts: The Stories Behind the Shots

We're back with the latest chapter of our #CentronShorts series. Throughout this series, we are striving to bring you a brand ...

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Social Ads at Scale: Centro Gobbles up GraphScience

Centro, a company offering enterprise-class software for digital advertising, has acquired GraphScience. GraphScience’s software, now available through Centro, “helps marketers ...

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Should You be Happy at Work?

Why should you be happy at work? Organizations around the world are heavily investing in employee engagement, health and wellness, ...

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Publisher Partner of the Month: Pioneer News Group

We are excited to spotlight the Pioneer News Group as our August partner of the month! In just six short ...

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