Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

10 Key Performance Marketing Strategies and Tactics for 2020

Keeping up with the very latest performance marketing strategies is a surefire way to stay ahead of your competitors. Here are 10 to explore this year.

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New Media Trends for 2020

From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.

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How to Be the Best Ad Buyer

Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.

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The Value of Account-Based Marketing for B2B Demand Generation

We dissect how an account-based marketing approach can help advertisers target the right personas and distribute to the right verticals.

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Top Challenges for eCommerce Advertising Platforms in 2020

The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. Here’s how advertising platforms can help address them.

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Advanced TV: A Cost-Effective Approach to Super Bowl Ads

Hut-hut-HIKE! Super Bowl LIV is going live on February 2nd, 2020. It's the ultimate face-off between two of the best ...

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Leveraging Social Media to Find Your Audience

We lay out some best practices and things to keep in mind when using social media to connect with your target audience.

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DIAL: Digital Innovations Awesome List (January 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Centro's Basis Certified for Hulu Advertising

Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).

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