Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week’s Digest of Top Digital Marketing Content 

Disney+ movie ads, digital sovereignty, and more feature in this week's digest of the best digital marketing content.

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Innovations in Search and Social [May 2022]

Search spending trends, the potential of Reddit ads, and more feature in this month's list of search and social news, trends, and resources.

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Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week’s Digest of Top Digital Marketing Content

Crypto payments, in-game advertising, and more feature in this week's digest of the best digital marketing content.

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Creating Operational Efficiencies with Basis Technologies/FreeWheel Integration

Learn how Davis Elen Advertising utilized Basis and its robust integration with FreeWheel to streamline its digital operations.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content

Big changes coming from Netflix and Apple, first-party data, and more feature in this week's digest of the best digital marketing content.

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Programmatic Advertising 101: The Art and The Science of Cross-Device Targeting

Learn how cross-device targeting empowers marketers to reach consumers across their technologies, what the benefits are, and when to leverage it in campaigns.

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Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week’s Digest of Top Digital Marketing Content

Contextual advertising, TikTok, and a return to traditional advertising feature in this week's digest of the best digital marketing content.

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Eight Steps to Start Marketing in the Metaverse

We outline an eight-step strategy that brands can reference when building and developing their presence on existing metaverse platforms.

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