Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Increasing Revenue With AI

To improve revenue and increase sales, Popl adopted artificial intelligence for its dynamic retargeting campaigns. ROAS increased by 133%.​

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Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week’s Digest of Top Digital Marketing Content 

Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.

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How to Create Effective Digital Video Ads

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.

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Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week’s Digest of Top Digital Marketing Content 

Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [January 2023]

LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social news and resources.

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3 Strategies to Help Tech Marketing Teams Weather Unpredictability  

Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies they can use to weather uncertainty.

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The Impact of CPRA on Digital Advertising and Consumer Privacy

Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.

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How to Build a Digital Marketing Strategy That Lasts

Explore a handful of strategies for generating long term, scalable, and sustainable marketing results amidst uncertainty.

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Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content

Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.

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