Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More

Latest Resources

2024 Trends for Retail & E-commerce Marketers

Consumer shopping behaviors will lead retail and e-commerce marketers to prioritize RMNs, AI, and shoppable video in 2024.

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2024 Trends for Restaurant & Dining Marketers

As dining habits evolve, restaurant and food service marketers should emphasize value, convenience, and experience.

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2024 Trends for Financial Services Marketers

Finserv marketers who navigate economic, consumer, and industry trends can stack up campaign success in 2024.

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2024 Trends for CPG Marketers

CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.

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2024 Trends for Automotive Marketers

First-party data, automation, and artificial intelligence will be top of mind for future-forward auto marketers in 2024.

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2024 Trends for Political Advertisers

Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.

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2024 Trends for Cannabis Marketers

Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.

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2024 Trends for B2B Marketers

To execute winning campaigns in 2024, B2B advertisers should embrace social media, lean into digital video, and leverage AI intentionally.

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2024 Trends for Education Marketers

2024 will be a critical year for colleges and universities. Here are three trends marketers can use to set their institutions apart.

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