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Oct 19 2026

AI and the Future of Marketing: 2026 Edition

How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
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Latest Resources

Why Unlocking Efficiency is the Key to Agency Success

Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.

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2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.

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Understand Adtech Like a Pro

U of Digital Founder Shiv Gupta explores how education can help advertisers adapt to rapid industry evolutions.

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Driving Year-Round Tourism With Data-Driven Media Activation

How a premium tourism board leveraged expert strategy and advanced automation to maximize reach, engagement, and visitor growth. THE CHALLENGE ...

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Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025

Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.

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Driving Measurable Growth for a Fortune 500 Medical Technology Leader

Automation and data-driven strategies drove $4.6M in revenue and a $23 ROAS, showcasing the power of precision-driven digital marketing. THE ...

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In a Privacy-First World, Is Community-Based Marketing the Key?

Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.

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Driving Qualified Applicants with Real-Time Insights

A Fortune 500 company partnered with Basis to optimize its recruitment marketing, resulting in 71% more qualified applicants and an ...

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Mastering CTV: Strategies to Maximize Impact in 2025

Comscore's Becca Marco joins us to break down essential strategies, best practices, and trends to maximize the CTV advertising opportunity.

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