Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Generation X: The Small But Financially Powerful Generation

With all this hype about Baby Boomers and Millennials, marketers have virtually forgotten about a generation that should not be ...

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The Personal Side of Programmatic

The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...

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WSI goes with Centro DSP for Programmatic

Digital marketing consulting network WSI has adopted Centro as its global programmatic provider across all major digital media channels. Read ...

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4 HR Strategies You Should Own

Centro is an ad-tech firm that already has more than 700 employees in some 37 offices across the country. Centro ...

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Feet on the Street: Where in the World is Centro?

The brisk fall air is descending upon us and it's almost time to pull out the sweaters. We know that ...

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Looking Forward to Retirement? Not the Baby Boomers

Baby Boomers may be a realtors dream, but when it comes to saving for retirement, they’re a 401(k)’s worst nightmare. ...

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Managing the Cross-Channel Experience: The Pillars of Performance

Recently, Centro CMO Kelly Wenzel and SVP of Media Data & Analytics, Gunnard Johnson, hosted a webinar with the Association ...

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Is Happiness The New ROI?

In this episode of the future of work podcast Shawn and I explore some of the things he is doing ...

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Baby Boomers: A Realtor's Dream

We recently touched on the magnitude of Baby Boomers both in terms of population as well as in buying power. ...

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