Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

#CentronShorts: The Stories Behind the Shots

Get the popcorn, because you're in for a title bout in the newest chapter of our #CentronShorts story. In these brief ...

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Generation Z: Spenders, Influencers, Future Homeowners… And Entrepreneurs

From Gen Z’s growing population to its significant planning for the future, this young generation is making waves among marketers ...

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Centrons Making a Difference

Across the country, Centrons strive to give back to the community through volunteer efforts with a desire to make a ...

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Centro Gives Back With The Giving Tree Program

Winston Churchill once said, “We make a living by what we get, but we make a life by what we ...

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Generation Z: Planning for the Future

In part one, we recently touched on how Generation Z is emerging as the new moneymaker generation for marketers – ...

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Working at Centro: A Day in the Life

Hey there, folks! Culture month is in full-swing and today, we bring you a fresh edition of Working at Centro: ...

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The True Meaning of Raving Fan Service

Here at Centro, the phrase “raving fan service” is used on a daily basis. Of course, we all strive to ...

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Working at Centro: A Day in the Life

Welcome back, friends! We’re giving you another peek into the different jobs at Centro with the newest addition of Working ...

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Getting Caught in the Ad Viewability Crossfire

Viewability is the future online currency that digital media will be sold and purchased against, and we have only months ...

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