Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Dreamforce 2017 Recap: The Best Highlights & Takeaways

Do the math: What do you get when you add up four sunny days in California, countless breakout sessions and ...

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DIAL: Digital Innovations Awesome List (November)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Cut Through The Digital Chaos: Insights for 2018

As we near the end of the year and dig into planning for 2018, it’s important to step back and ...

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Basis DSP Spotlight: Increase Productivity with Bulk Editing Capabilities

Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be ...

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Key Insights on Demand Side Platforms from the G2 Crowd Grid Report

How do you determine the best demand side platform? That's not an easy question to answer. Demand side platforms, or DSPs, ...

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The Connected TV Opportunity

The rise of Connected TV has changed the way consumers watch and engage with content – and the way marketers ...

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DIAL: Digital Innovations Awesome List (October)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

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Ibotta Mobile Innovation Summit Recap and Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...

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