Digital Advertising Resources & Thought Leadership | Basis

Resource Center

Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More
Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
Read More

Latest Resources

How to Budget for Digital Marketing Projects

Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and ...

Read More
Gauge Your Programmatic Readiness

How do you know if a self-service buying model is right for you?

Read More
DIAL: Digital Innovations Awesome List (July 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
Forrester Study: Digital Media Buying Convergence

75% of agencies are breaking down buying silos. Are you?

Read More
Digital Media Buying Converges

Agencies of the future are converging buying functions. Hear how from Forrester & Centro.

Read More
The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

Read More
Introduction to Machine Learning for Marketers and Businesses

Searching for a comprehensive introduction to machine learning that doesn’t read like it was written by Einstein for Einstein? We’re here to help.

Read More
DIAL: Digital Innovations Awesome List (June 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
SEO vs PPC: How to Prioritize Your Strategies

Debating using SEO vs PPC? Stop guessing! Employ these tips for getting the best of both worlds using PPC and SEO strategy.

Read More
chevron-down