Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Activate and Improve Media Performance

How do you activate and improve media performance? Well, by the thoughtful integration of digital buying, of course! Is converging ...

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DIAL: Digital Innovations Awesome List (October 2018)

Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...

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Automating PPC with the New Google Ads

Are you looking for ways to automate Google ads to boost ROI and add value to your advertising efforts? We let you in on 5 ways you can automate Google Ads.

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Bid Optimization Opportunities You May Be Missing

They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...

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Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?

Amazon advertising, Google ads: which is best for your marketing budget and strategy? We weigh the benefits of both.

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Top 13 Ways to Improve Your PPC Advertising ROI

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...

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Digital Marketing: What's Driving Best Practices?

What do you need to know to improve your digital marketing acumen? This list provides a foundation for every digital marketer, from novice to expert.

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Why Seasonality Matters in Digital Marketing

Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. ...

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Always On: Today’s Cross Device Opportunity

These days, Americans spend more than half of their waking hours consuming media across a variety of connected screens. That’s ...

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