Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Marketing Technology Trends That Dominated 2018

Technology has done amazing things in recent years. Nearly every industry has now adopted improved processes, thanks to innovative solutions ...

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Our Top 9 PPC Predictions for 2019

Wondering which PPC trends, technologies and opportunities to watch for in the new year? We share our Top 9 PPC predictions for 2019.

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Why Automation is Key to Your SEM Success

How does automation impact advertising? How does it work and what are the benefits? We take an in-depth look.

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DIAL: Digital Innovations Awesome List (December 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...

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Ask the Expert: What is Amazon Advertising Platform?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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How to Optimize Digital Advertising to Improve the Customer Experience

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

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How to Leverage Google Maps to Supercharge Online Advertising

Trying to learn how to advertise on Google Maps? Want enhance your digital advertising strategy? Learn everything you need to know!

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12 Insights on Social Video

From tips on how to measure performance to storytelling best practices, we run through 12 insights relating to social video.

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How Google's Exact Match Keywords Update Will Impact PPC

We outline the benefits - and potential drawbacks - of Google's expansion to exact match keywords for your PPC program.

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