Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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7 Bing PPC Secrets That Expand SEM Beyond Google

For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.

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8 Ways to Improve PPC Campaign Management

Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.

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Ask the Expert: What is Machine Learning?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Digital Trends & Predictions for 2019 [Infographic]

The digital industry is constantly evolving, which can make keeping up with the latest trends and advances very challenging. Fear ...

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What is PPC? A Guide to PPC Basics

Everything you need to understand what PPC is, how it works, and how to leverage it effectively to boost profits, reach targets, and take your digital advertising campaigns to new levels.

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What Smartphone AI Means For the Future of Business Intelligence

Smartphone AI might offer numerous advantages to consumers, but how can it help with your digital advertising efforts? Explore the benefits!

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5 Ways to Capture Consumers' Attention in Saturated Online Channels

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.

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