Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

What Smartphone AI Means For the Future of Business Intelligence

Smartphone AI might offer numerous advantages to consumers, but how can it help with your digital advertising efforts? Explore the benefits!

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5 Ways to Capture Consumers' Attention in Saturated Online Channels

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.

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5 Tips For Your Thanksgiving PPC Campaigns

We outline five handy tips you should keep in mind as you prepare and execute your Thanksgiving PPC campaigns.

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Holiday Advertising Trends 2018 [Infographic]

‘Tis the season… to be advertising! HO HO HO! Thanksgiving is practically here, Black Friday is right around the corner, ...

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10 Steps to a Higher-Performing Keyword List

We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, and get seen by the right prospects.

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How ML Will Transform the Advertising Industry

How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.

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Five Ways Big Data is Changing Digital Marketing

Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.

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How to Grow Your PPC Revenue Despite the Rise of Ad Blockers

Ad blockers can have a major impact on your PPC growth potential, but it doesn't have to. In fact, it could be an opportunity.

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